Social Media
Modern Designs Salon
I was hired by Modern Designs Salon as their Social Media Strategist, to increase their presence on Instagram. To optimize viewer engagement, I created a range of content including reels, carousel posts, and animations for both promotional and educational purposes.
COmpany Objectives
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Engage with viewers to promote interaction on their Instagram page, while also gaining new followers to build clientele.
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Educate viewers on L’ANZA hair care products and FarmHouse Fresh skincare products sold at the salon, as well as how to use those products effectively
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Translate their welcoming atmosphere to a social media platform, giving viewers a sense of who the stylists are and what clients can expect during their appointment
In addition to developing their social media strategy, I design flyers, posters, and price menus to advertise salon services and price changes as needed.
promotional materials
Content Creation
I planned weekly schedules for posting engaging content that ranged from showcasing stylist’s work, promoting services, advertising products, and creating educational content.
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stay tuned for content
Here is a glimpse of our upcoming Salon Introductions series, where we highlight one employee each week. Stay tuned for each post!
Analytics
In a 90-day period, Modern Designs Salon Instagram reached 13,617 accounts, an increase of +30.3%.
Modern Designs Salon also reached 1,261 followers, an increase of +2.4%.
Our most popular Reel reached 2,175 accounts, with 2,833 total views, and our most popular Post reached 693 accounts with 2,216 views.
