marketing director

mestizo modern mexican

As Marketing Director for Mestizo, I developed and implemented marketing strategies across print and digital platforms to increase brand visibility.

mestizo

modern

Mexican

mestizo modern Mexican

OVERVIEW

  • Designed marketing materials to drive brand awareness and advertise marketing initiatives

  • Developed email marketing campaigns to inform customers of upcoming offers

  • Planned and conducted photoshoots to showcase Mestizo’s cuisine. Edited photos in Lightroom and Photoshop to be used across marketing platforms.

  • Produced engaging content for social media platforms to drive viewer interaction and increase brand visibility.

  • Analyzed Instagram metrics to assess our social media strategy, making adjustments to meet company objectives.

01. Marketing materials

02. Email marketing

03. food photography

  • House made Nixtamal corn tortilla stuffed with chorizo, frijoles charros, poblano pepper, and Oaxaca cheese

  • White fish, cilantro, onions, tomato, avocado, leche de tigre, passion fruit, aji amarillo, sweet potato mousse

  • Handmade mini corn tortillas topped with Suadero pork, frijoles charros, avocado mousse, queso cotija

  • Spread of appetizers including their Tetelas, Sopes, and Flautas de Pollo.

  • Fresh, flavorful drinks including their La Diva, Mint Mojito, Espresso Martini, Pomegranate Gimlet, and Guelaguetza.

  • Your choice of 5 beers in a bucket

  • Fresh ramen, braised short ribs, marbled egg, smoked mushrooms, cilantro, pickled onions, ancho chili crunch, in a warm Birria broth.

04. content creation

Slide_1.jpg
Slide_2_Betabel.jpg
Slide_3_Arroz_Con_Pollo.jpg
Slide_4_Ceviche.jpg
Slide_5.jpg

05. Social Media Analysis

Analytics

In a 90-day period, Mestizo’s Instagram reached 9,915 accounts, an increase of +27.9%.

Modern Designs Salon has reached 1,484 followers, an increase of +13.2%.

Our most popular reel reached 2,077 accounts, with 2,823 total views.