marketing director

mestizo modern mexican

I was hired by Modern Designs Salon as their Social Media Strategist, to increase their presence on Instagram. To optimize viewer engagement, I created a range of content including reels, carousel posts, and animations for both promotional and educational purposes. 

mestizo

modern

Mexican

mestizo modern Mexican

OVERVIEW

  • Engage with viewers to promote interaction on their Instagram page, while also gaining new followers to build clientele.

  • Item description

  • Educate viewers on L’ANZA hair care products and FarmHouse Fresh skincare products sold at the salon, as well as how to use those products effectively

  • Translate their welcoming atmosphere to a social media platform, giving viewers a sense of who the stylists are and what clients can expect during their appointment

  • Item description

01. Marketing materials

02. Email marketing

03. food photography

  • House made Nixtamal corn tortilla stuffed with chorizo, frijoles charros, poblano pepper, and Oaxaca cheese

  • White fish, cilantro, onions, tomato, avocado, leche de tigre, passion fruit, aji amarillo, sweet potato mousse

  • Handmade mini corn tortillas topped with Suadero pork, frijoles charros, avocado mousse, queso cotija

  • Spread of appetizers including their Tetelas, Sopes, and Flautas de Pollo.

  • Fresh, flavorful drinks including their La Diva, Mint Mojito, Espresso Martini, Pomegranate Gimlet, and Guelaguetza.

  • Your choice of 5 beers in a bucket

  • Fresh ramen, braised short ribs, marbled egg, smoked mushrooms, cilantro, pickled onions, ancho chili crunch, in a warm Birria broth.

04. content creation

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Slide_3_Arroz_Con_Pollo.jpg
Slide_4_Ceviche.jpg
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05. Social Media Analysis

Analytics

In a 90-day period, Modern Designs Salon Instagram has reached 13,617 accounts, an increase of +30.3%.

Modern Designs Salon has reached 1,182 Followers, an increase of +3.8%.

Our most popular Reel reached 2,175 accounts, with 2,833 total views, and our most popular Post reached 693 accounts with 2,216 views.

Tetelas and ceviche

Tetelas: Housemade Nixtamal corn tortilla stuffed with chorizo, frijoles charros, poblano pepper, and Oaxaca cheese

Ceviche Marinero: white fish, cilantro, onions, tomato, avocado, leche de tigre, passion fruit, aji amarillo, sweet potato mousse

Birria ramen

Fresh ramen, braised short ribs, marbled egg, smoked mushrooms, cilantro, pickled onions, ancho chili crunch, in a warm Birria broth.